For those who don't appreciate the requisite attention to miniscule detail when creating labels for *actual* distribution, let me just assure you - it's enough to make you crazy. However, as Chris so cleverly pointed out, we are now Level 2 TTB Submission Ninjas. 38 days, people, of emails sent back and forth, tweaking the design, original drawings, a logo created from a photo of the *real* lantern that lives at the brewery in Greenwood-Phinney in Seattle...
The final push was teeny tiny adjustments to make sure that the wording comes out at the right size when scaled to the actual label size - 2 mm, folks. 2 mm is what the TTB wants to see for the Government Warning and the lowercase letters on the required information on a beer label. This is fo' realz. The genuine article. And I am so proud to say that Chris (who is my older brother) rocks it as a design client, too.
Now, the long awaited result: these can be printed and set lovingly upon bottles of awesome beer, and sold at the farmers' market starting June 3rd. Follow Lantern Brewing on Facebook, visit the web, and encourage more tweets for further information! More work to come on those sites, and updates about where Lantern Brewing can be found in Seattle!
